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PRIVACY POLICY

Effective Date: 20 February 2026

Welcome to The Fusion Agency. We are committed to protecting your privacy and being transparent about how we handle your data. This policy explains how LH INTERNATIONAL LTD ("we", "us", or "our") collects, uses, and protects your information when you visit www.thefusionagency.com or engage with our marketing services.

1. Who We Are

LH INTERNATIONAL LTD is the data controller responsible for your personal data.

  • Company Name: LH INTERNATIONAL LTD
  • Contact Email: ADMIN@LHGROUPCO.COM

2. The Data We Collect

We may collect, use, and store different kinds of personal data about you, which we have categorised as follows:

  • Identity Data: Name, job title, and company name.
  • Contact Data: Email address and telephone numbers.
  • Technical Data: IP address, browser type, time zone setting, and operating system (collected via cookies and tracking technologies).
  • Usage Data: Information about how you use our website and services.
  • Marketing & Communications Data: Your preferences in receiving marketing from us and our third parties.

3. How We Use Your Data (Lawful Basis)

Under the UK GDPR, we must have a "lawful basis" for every way we use your data. At The Fusion Agency, we typically rely on the following:

Purpose/Activity Type of Data Lawful Basis for Processing
Responding to enquiries Identity, Contact Contract: To take steps at your request before entering into a contract.
Newsletters & Updates Identity, Contact Consent: Where you have explicitly opted-in to receive our insights.
B2B Lead Generation Professional Identity, Contact Legitimate Interests: To identify and reach out to businesses that may benefit from our growth programmes.
Website Analytics Technical, Usage Legitimate Interests: To monitor and improve our website performance.

4. International Transfers

We use certain service providers (such as CRMs and hosting platforms) that may be based outside the UK. Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it. Under the Data (Use and Access) Act 2025, we ensure that the standard of protection is not materially lower than UK standards, typically through the use of International Data Transfer Agreements (IDTAs).

5. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for. For most marketing data, we will securely delete or anonymise your information if we have had no commercial engagement with you for a period of 3 years.

6. Your Legal Rights

You have rights under UK data protection laws, including:

  • Access: Request a copy of the data we hold about you.
  • Rectification: Ask us to fix inaccurate information.
  • Erasure: Request that we delete your data (the "right to be forgotten").
  • Object to Marketing: You have an absolute right to object to our use of your data for direct marketing.
  • Complaints: You have a right to raise a complaint directly with us at ADMIN@LHGROUPCO.COM. We will acknowledge your complaint within 30 days. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

7. How to Opt-Out

If you no longer wish to receive communications from The Fusion Agency, you can:

  1. Click the "Unsubscribe" link at the bottom of any of our emails.
  2. Email us directly at ADMIN@LHGROUPCO.COM with the subject line "OPT OUT".

8. Cookies and Tracking

Our website uses cookies to distinguish you from other users and to provide a more personalised experience. While "low-risk" cookies for basic analytics may be enabled by default, we will always ask for your consent before deploying marketing or tracking pixels. You can manage your preferences at any time via our Cookie Settings.

9. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact:

Email: ADMIN@LHGROUPCO.COM